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Samenvatting Marketing - Marketing Concepts and Strategies by Dibb et al.
- Summary • 25 pages • 2023
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- $5.54
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Samenvatting van het boek voor Marketing op de Radboud Universiteit. Bedrijfskunde jaar 2. Vakcode is MAN-BCU2008. Samenvatting in het Engels. Begrippen en onderzoekers schuingedrukt. Samenvatting van het boek Dibb et al. - Marketing concepts and strategies, 8th edition, ISBN 0271. Relatief kort. Overzichtelijk en duidelijk.
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Summary Marketing
- Summary • 21 pages • 2020
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Available in package deal
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- $4.43
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Summary Marketing, part of the Bachelor / Pre-master Business Administration. Includes everything for the exam (Lectures and chapters book Marketing: Concepts and Strategies)
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Marketing summary - Marketing concepts and strategies - Dibb, Simkin, Pride, Ferell (grade 9.0)
- Summary • 86 pages • 2020
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- $7.20
- 13x sold
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Everything you need to know is included. 
 
The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...
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Marketing summary - Marketing concepts and strategies - Dibb, Simkin, Pride, Ferell
- Summary • 20 pages • 2020
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Available in package deal
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- $3.32
- 3x sold
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Marketing begrippen en modellen per hoofdstuk in 1 overzicht - 8ste editie
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Summary Marketing Concepts and Strategies
- Summary • 97 pages • 2020
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- $3.32
- 45x sold
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This summary excludes chapters: 4, 13, 21, 22 and 23. The summary contains a good amount of figures for clarification.
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Samenvatting boek 'Marketing: Concepts and Strategies'
- Summary • 90 pages • 2019
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- $4.98
- 97x sold
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Samenvatting van het boek 'Marketing: Concepts and Strategies' van 
by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Alleen de vereiste hoofdstukken voor het tentamen. Collegejaar 2018/2019 geschreven. Gecheckt in studiejaar 2020/2021 en de inhoud komt bijna geheel overheen met de nieuwe editie.
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